Women actually have the same ability as men in entrepreneurship. Noteworthy is choosing a suitable business for her self. To identify businesses that match your character, you first need to identify your hobbies and interests. Something that is done with a sense of pleasure and not a burden would survive, and grow rapidly.

In addition, you have to believe that you are indeed ready to do business. The followings are the things that are an indication that you are ready to do business:

1. When you do a quick job and you do not feel tired or bored, that’s the sign of the right business for you.

2. You do business because you like and can afford, and not only went along with the trend. It would be better if you do business is a joint with a friend, if you just want to start a business.

3. You run a hobby based business, because they are more able to grow and innovate. You never tired to look for new things.

4. You have to understand what your objective in doing business. Is it to just kill time (so as not to feel idle), the economic demands, or because you wanted a career.

5. You are very confident. For someone who is insecure (never satisfied or proud of your self) would be an obstacle in the effort. It could be when there is little exposure in the business, you will give up.

6. You dare to take risks in business, although there is potential to fail or to accept defeat. But you should already have a backup plan or back up when the risks you take it wrong.

7. You always look at the market situation by continually researching and participating in discussions, exhibitions, or seminars. You are attentively expand your networking and the experience.

8. Flexible and not afraid to make decisions. In business, decisions can be changed in minutes and even seconds. So be prepared.

Self-actualization became the most powerful weapon to get closer to the environment. Method of self-or corporate selling-selling through the media that were the target would provide better feedback and targeted. So what to do with horizontal marketing? Actually horizontal marketing terminology, it is more based on the fact that today the world was getting flat. Why Rate? Because in reality with the help of the media dissemination such as Facebook, Twitter, Multiply, Yuwie and others, almost no communication restrictions associated with geographical factors. Although not new, because the media chat has been around since the early 1990s with the presence of mIRC and ICQ, yet with the presence of a Facebook kind of media that can provide a better interactive experience between one member and others, more able to “average” right world.

The actual examples were Harley-Davidson; motorcycle manufacturing company from the name alone has been felt desires exclusive. The motorcycle is worth thousands dollars and has thousands of fans throughout the world. How can they become fanatical fans? Because of the Harley-Davidson is very concerned that they give feedback, HD is very concerned with what customers want. HD even contributed to build and fully support the HD motor clubs around the world. In addition to generating fanaticism, the ownership of an HD motorcycle gives a sense of self-actualization that is second to none. Why? Because they feel that they own a motorcycle as if it was made just for them. It is exclusive right?

And of course, this fanaticism is rooted in the HD itself which provides enormous opportunities to its customers to customize their motorcycle. Highly customized bike is then mass produced after receiving the “green light” from its customers. Here horizontal marketing is very important; customers are actively involved from the planning, production process, finishing, maybe even up to the product distribution.

At the time the product reaches the customer, almost no complaints from customers since the beginning they had been involved.

Sure horizontal marketing method this does not necessarily apply to all industries, because not all suitable to apply methods such customer engagement. For consumer goods manufacturing industry, remains more appropriate to apply the concept of vertical marketing. They perform the production process by end to end from the beginning of R & D to distribution, and only then do the necessary campaign to educate the customer, either through the media above the line or below the line.

In the end, the application of horizontal or vertical marketing will be re-raises the debate about the benefit cost. But the method of self-actualization as those mentioned above can still apply any marketing method that is applied. Web 2.0 eras not only in front of the eye, but has already occurred. Hundreds of thousands of people in the world already has a personal blog, then why only a handful of companies that looked at corporate blogs as a medium of self-actualization? Blogs provide more flexibility for companies to get in touch with his environment through the grammar that is not necessarily formal.

There is a saying that the consumer is king. Proverb that I think is still relevant to current conditions or even universal. Seller will not be able to sell if there were no consumers, consumer vice versa will not be able to meet all their need if there are no sellers.

I think the effort to maintain consumer is far more difficult than getting new customers. Each business activity will compete to retain customers with a variety of ways so that the consumer does not move to another customer. Treat the consumer as king over many perceived by companies engaged in services. For those of you who have business that you run the center, there is a simple way how to retain customers in order to always give money to us. These are tips for you:

1. Greet customers properly. The point is, when consumers come to where we are; welcome the consumers with a smile. The first point we have got a sense of a “friendly”.

2. Ask what they need. We must pro-actively ask first advance what the consumer needs.
3. Provide the best quality. Every product that we give must be the best. Never provide to consumers with the bad products. This will create a bad impression for the customers of our products sale.
4. Give a fair price. In the highly competitive price of a products or services are critical. To buy something consumers usually opt to choose any place that is cheaper. Give
them with a reasonable price but still accompanied by good quality, commonly, consumers will always return to our place.

5. Keep promises; strive every promise we give to consumers to always keep. Never make promises to us consumers if we can not fulfill.

These tips are powerful enough because consumers feel cared for. Now if the spiritual bond already formed is difficult for consumers to move to another place.