Level of wealth is not measured by the amount of actual income, but rather depends on the character of earnings management. In short, no matter how small the income, it is possible to be rich if they are willing and able to innovate in financial management. What is financial innovation? It is simply doing different things in financial management. For example, if most people use credit cards to get into debt, in the corridors of financial innovation, use of credit cards is to take advantage of grace payments so that you can use the funds of others, in a certain period of time without any cost.

So, if you shop on this day and then pay it off before maturity, meaning you can get additional cash flow in period, which can be used for various things.

Imagine, if you can buy goods at a price of “X”, for example, then resell it at a price of “X” plus a profit, you have to do business without capital, and even make a profit. In other words, debt that is used for productive activities is one of financial innovation, moreover, if the debt itself was obtained without any costs like the use of credit cards. What if it raises the interest cost of debt? No problem. As long as interest costs are still lower than the benefits, you still belong among the innovative. So, in sum, develop an asset could be done without capital. It was obtained from the debt capital then used to do business. And business results are capable of providing higher returns than the cost of debt itself.

Another example of financial innovation is to have as much earning assets compared to the asset consumer. Have you ever seen the traders who lived in a shop house, where the lowest floor used for trade, while the upper floors used as a residence? That is, a place of business and residential units into one. In other words, the shop houses are not just houses, but have been a productive asset that can generate money, or the place to do business. How about you? You may have houses more than one. And you do not live in the house every month instead drains your pockets because it must pay the cost of electricity and other maintenance costs. In fact, housing conditions continued to decline due to age and other factors. Concretely, some houses that you have not are only not productive, but instead become a burden. Therefore, those homes should be made productive in terms of revenue, such as leased to another party.

Financial innovation can also be done by choosing the right investment. Understanding the right investment here is how to send your money “work” for you. So, money makes money. How? Perform active investment. Active investing is a regular select and evaluates investments that have been made. In capital markets, for example, some circles to buy stock then continue to hold it in long periods of time, with the hope of obtaining dividend and capital gains. It’s not wrong. However, in a period of time, could have held the stock price decline in price. Among which holds these shares may be indifferent or even sell it for fear that the stock price will decline.

In business, investment is absolute. Without investment, you can be difficult to start business. For preparation and your equipment is not sufficient to jump in online business.

Investment here could be money, time, and energy.
Time? Clearly your time is an important investment. Any minimum time you spend, in business, investing the time would always be there. If you have an investment of time, means that investment is also out of power, because at least you invest the energy to think about it your business.

Well now the investment in the form of money / funds. This is probably avoided a lot of people. The reason may be because the funds that come out are not counted as a form of investment, but expenditure.

Though much different between the two. Expenditure means something that does not need to expected returns. Medium, calculated investments return on his investment, until then reached for the profit, profit, and so on until the business is run to grow bigger.

In online business, there is a tendency to regard this business as a business for free. That is absolutely not out of money. In fact, the name of business, both online and offline, zero investment amounts does not exist. The most that can be done is to try to minimize them. But if you absolutely free, I say no.

“The settlement of fraud charges AIG covers many things from October 1999 until April 2005 that involves the division of anti-market competition, violation of accounting and stock price manipulation,” attorney general Richard Cordray’s office said in a statement quoted by AFP.

Cordray declared a class action settlement a victory for “teachers, firefighters, police, and civil servants,” who “harmed” by AIG’s mistakes.

The company was accused of accounting fraud designed to boost AIG’s reserves to cover claims, the scheme of bid-rigging by insurance brokers and executives ordered traders to inflate AIG’s stock price. Cordray said that it is a class-action securities settlement 10th-largest in U.S. history. This is the latest blow to a company that requires nearly 70 billion dollar government bailout to stay afloat after the sub prime mortgage crisis.

Harvey Golub earlier this week resigned as chairman of the board, amid rumors of discord between the top executives at the company. If a fine win court approval, that means investors AIG has the right a little more than a billion dollars in compensation, including a settlement with the partners of AIG, General Reinsurance Corporation, PricewaterhouseCoopers and former AIG CEO Maurice “Hank” Greenberg, the statement said.

Self-actualization became the most powerful weapon to get closer to the environment. Method of self-or corporate selling-selling through the media that were the target would provide better feedback and targeted. So what to do with horizontal marketing? Actually horizontal marketing terminology, it is more based on the fact that today the world was getting flat. Why Rate? Because in reality with the help of the media dissemination such as Facebook, Twitter, Multiply, Yuwie and others, almost no communication restrictions associated with geographical factors. Although not new, because the media chat has been around since the early 1990s with the presence of mIRC and ICQ, yet with the presence of a Facebook kind of media that can provide a better interactive experience between one member and others, more able to “average” right world.

The actual examples were Harley-Davidson; motorcycle manufacturing company from the name alone has been felt desires exclusive. The motorcycle is worth thousands dollars and has thousands of fans throughout the world. How can they become fanatical fans? Because of the Harley-Davidson is very concerned that they give feedback, HD is very concerned with what customers want. HD even contributed to build and fully support the HD motor clubs around the world. In addition to generating fanaticism, the ownership of an HD motorcycle gives a sense of self-actualization that is second to none. Why? Because they feel that they own a motorcycle as if it was made just for them. It is exclusive right?

And of course, this fanaticism is rooted in the HD itself which provides enormous opportunities to its customers to customize their motorcycle. Highly customized bike is then mass produced after receiving the “green light” from its customers. Here horizontal marketing is very important; customers are actively involved from the planning, production process, finishing, maybe even up to the product distribution.

At the time the product reaches the customer, almost no complaints from customers since the beginning they had been involved.

Sure horizontal marketing method this does not necessarily apply to all industries, because not all suitable to apply methods such customer engagement. For consumer goods manufacturing industry, remains more appropriate to apply the concept of vertical marketing. They perform the production process by end to end from the beginning of R & D to distribution, and only then do the necessary campaign to educate the customer, either through the media above the line or below the line.

In the end, the application of horizontal or vertical marketing will be re-raises the debate about the benefit cost. But the method of self-actualization as those mentioned above can still apply any marketing method that is applied. Web 2.0 eras not only in front of the eye, but has already occurred. Hundreds of thousands of people in the world already has a personal blog, then why only a handful of companies that looked at corporate blogs as a medium of self-actualization? Blogs provide more flexibility for companies to get in touch with his environment through the grammar that is not necessarily formal.

There is a saying that the consumer is king. Proverb that I think is still relevant to current conditions or even universal. Seller will not be able to sell if there were no consumers, consumer vice versa will not be able to meet all their need if there are no sellers.

I think the effort to maintain consumer is far more difficult than getting new customers. Each business activity will compete to retain customers with a variety of ways so that the consumer does not move to another customer. Treat the consumer as king over many perceived by companies engaged in services. For those of you who have business that you run the center, there is a simple way how to retain customers in order to always give money to us. These are tips for you:

1. Greet customers properly. The point is, when consumers come to where we are; welcome the consumers with a smile. The first point we have got a sense of a “friendly”.

2. Ask what they need. We must pro-actively ask first advance what the consumer needs.
3. Provide the best quality. Every product that we give must be the best. Never provide to consumers with the bad products. This will create a bad impression for the customers of our products sale.
4. Give a fair price. In the highly competitive price of a products or services are critical. To buy something consumers usually opt to choose any place that is cheaper. Give
them with a reasonable price but still accompanied by good quality, commonly, consumers will always return to our place.

5. Keep promises; strive every promise we give to consumers to always keep. Never make promises to us consumers if we can not fulfill.

These tips are powerful enough because consumers feel cared for. Now if the spiritual bond already formed is difficult for consumers to move to another place.