Modern Business

Companies today tend to focus more on strategies such as marketing (set a target, advertising, events, etc), production, finance, and so forth. In general, they ignore the norms, habits, or even the culture of a company. I personally think it is very unusual because of many factors / elements which should continue to be considered. On occasion this time, I want to try to remind (because in general the company already knows about this) that organizational culture is very important for an organization.

First, it must be known beforehand about the advantages of an enterprise is first (typically referred to by the term core competences). Core competences is an excess of which is within an enterprise so that companies can have on certain areas of performance that exceeds other companies (usually referred to by the term Distinctive Competences).

Core competences are not coming by it self, but should be designed by the company. Core competences come from two sources (the discussion this time), namely:

1. Specialized resources can be certain of the functional skills (functional skills) or skill possessed by the organization (usually the skills of top management).

2. Coordination Abilities. Represents the ability of a company to manage / organize functional and organizational resources so that resources can be used effectively and efficiently.

I think personally, the two sources of core competences within the company; there is one resource that plays an important role, namely the human factor. And of course, humans can only work optimally if it was supported by a supportive corporate culture.

Robin Sharma in his book The Greatness Guide writes
“One of the most competitive advantages can be maintained by developing what I call the Cultural Leadership, because all actions are driven by corporate culture. Your competitors will imitate your product if the product is good. They will also imitate your service. They will imitate your logo, but they will never be able to imitate your culture. And your culture is the only thing that makes your organization Parties. Your organization’s culture is something that determines the standards of behavior and then encouraging. For me, culture is king.”

Because culture is what determines how the behavior of firms, it also develop a good cultural fit with your individual business.

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